Our values

Expertise
We have worked very closely with all the brands we stock for several years now; we know their management and their manufacturing facilities. This makes us specialists in the brand instead of your ordinary re-sellers. Watersports is our passion, one that we hope to share with you.

Responsiveness
We will handle all your requests (booking a tour, buying equipment, seeking advice, etc.) in under three hours. We are always reachable by email, phone or at our JLT office or in the warehouse in Al Quoz.

Respect for the local maritime culture
Dubai has an ancient maritime culture, which, unfortunately, is little known and rarely promoted: pearl culture, maritime trade, etc. One of our company’s objectives is to promote this maritime legacy, which forms part of the heritage of the Emirates.

Respect for the environment
You will spend your tour paddling easily, slowly and quietly with minimal impact on the surrounding environment. This allows you to not only see the wildlife, but to get close and observe it’s behavior unaffected by human impacts.